Matthias Horx is considered the most influential futurist in the German-speaking world. In 1993, he founded the Trendbüro Hamburg which rapidly became the nucleus of German marketing orientated trend research, and five years later Matthias Horx founded the Zukunftsinstitut (www.zukunftsinstitut.de). The Zukunftsinstitut’s main mission is the analysis and presentation of fundamental future developments in society, the economy and everyday culture. With headquarters near Frankfurt (Kelkheim) and branches in Vienna and representatives in London, the economic and political think-tank is now very much in demand throughout Europe.